BBCi DCMS Review

As the BBCi review begins, Enders Analysis have released calculations which claim that the BBC’s online content costs costs the online industry £20 million a year in lost ad revenue. This figure though is based on how much the BBC could make, were it to take ads, and Ashley H has rightly rubbished the calculation.

The total amount of ad spending in a year is going to be split amongst those sites taking ads. If the BBC did make £20 million a year, this would be at the cost of other sites.

With the review having massive implications for BBCi, the commercial sector are going to be moaning a lot about the BBCi’s perceived dominance. They’d be better off trying to improve their own services though. BBCi (especially news) is popular because it’s good, not because of free cross-promotion.

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