BBC Homepage Changes

More changes to the BBC Homepage, as part of the transition to bbc.co.uk from 'BBCi'. The transitional page (below) showed only the new logo and space-consuming banner.

The homepage itself has now changed, and the first thing to point out is: 'blue!'. Where the old page used to alternate between different colours to match the main promo, it seems that the new page colour is designed to complement the new bbc.co.uk logo (which isn't all that great). I don't know if the new colour is permanent - hopefully they'll go back to changing it regularly.

The boxes also no longer appear to darken slightly to respond to whichever ones you use most. It's a shame that this subtle effect is lost.

The new BBC homepage

The categories have a new found prominence. The TV and Radio sections have also been extended, with the radio section no longer slightly favouring the digital-only stations. The digital tv channels for children have their logos on display (possibly to tie in with their current advertising campaign) and the Where I Live section has been extended.

The things that have been lost include a box promoing the communicate pages (now 'talk') and the banner-ad style mini-promo (no tears shed there).

All in all the new page looks slightly more corporate, reflecting current national campaigns more, and showcasing the BBC's more obscure online-only content less. However, perhaps they'll claim that this is what users expect.

The rebrand has been coupled with extensive plugs across all BBC outlets, including tv and radio ads, which all use the cute caption of World Wide Wonderland. I quite like this - it emphasises that the BBC website is massive and contains many delights. Their supporting page again chooses to showcase only the obvious sites, most of which have a connection with TV, two of which are for children and one of which is bloody Eastenders, their most-watched programme. Their fantastic, and by now well-loved, time-shifting radio player gets a deserved mention though. Community content and talk pages aren't mentioned.

Still, any drive to get more license-fee-payers to use the BBC Website can only be a good thing, and if users get sucked in to the TV-supporting content, maybe they'll go on to explore some of the other great bbc.co.uk offerings.