Could the BBC's Creative Archive project switch to Creative Commons licences?

The Creative Commons movement has become hugely influential over a short space of time - the fact that I've sat in meetings discussing the licences at work is testament to this. The BBC made big waves when it announced that it was going to open up access to some of its archives, but eventually ended up releasing content under a new licence of its own - the Creative Archive licence - in a pilot scheme which has now ended, pending a review. With the news that Creative Commons have released a version 3.0 of their licences, I'm wondering whether the BBC could switch to these in future?

The two main differences between the Creative Archive licence the Creative Commons Attribution-NonCommecial-ShareAlike licence are the addition of a "No Endorsement and No derogatory use" clause and a UK-only clause. Version 3.0 of the CC licence has now added an explicit 'no endorsement' clause, and Paul Gerhardt from the Creative Archive group indicated to me in an interview some time ago that the UK-only clause could be dropped in future (so as to allow users to share their works online). This would bring the licences much closer together, and the benefit of the BBC using a CC licence rather than their own version would be huge, as the content would become compatible with a much wider body of work.

So, once the BBC has got the project through the 'Public Value Test' review stage (or whatever it's called), it should press ahead with licensing as much of its archive under a Creative Commons Attribution-NonCommercial-ShareAlike licence as possible...