Press release: BBC Trust approves BBC’s on-demand proposals
Nothing particularly new, except that the deadline for platform neutrality has been removed, and replaced with a six-monthly audit. The critical issue here is Apple, which represents the second biggest platform (after Windows). Apple won’t licence its its DRM technology (as explained by Steve Jobs), so the BBC will have to either do a deal to make content available through the iTunes online store platform, persuade Microsoft to licence an Apple versions of its player, go non-DRM, or use another DRM system that’s cross-platform (but would require extra software downloads). None of which are particularly easy options.
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