Loyalty schemes seem to get constantly re-invented. You could argue that it all started, in the UK at least, with green shield stamps, which were apparently phenomenally popular at its peak in the 60s/70s, and were issued by all sorts of shops. You could ‘spend’ the stamps in a chain of Green Shield catalogue shops [...]
I went to a talk yesterday afternoon called Online Marketing at the Crossroads (sponsored by SEO company Latitude, in association with NMK). It was only two hours long, it was in the basement of an odd private members club off The Strand, and it was pretty good. Paul Doleman from Latitude opened the even with [...]
I’ve already written up a quick reaction to ‘Podcastcon’, the podcasting conference that took place on Saturday, but this is a more in-depth review of the day. I’ve already praised the conference for being very interesting and well-organised, so this entry is taking a more critical approach. 9:30am – Welcome Neil Dixon introduces the conference [...]
On Point, the official blog for the Cedar Point theme park, is an interesting example of a corporate blog (and not just because it’s about theme parks, which regular readers will know that I love). They seem to have got the tone right, with named writers (albeit a duo – Tony & Tyler), an informal [...]
The topic today that everybody is talking about is the news that Smarties will soon be sold in new hexagonal tubes. Naturally, this has caused a bit of an outrage among the public, who have fond memories of the old-style tubes. Choice quotes from people e-mailing the BBC are: ‘This is a disgrace! I suggest [...]
The daft story of the day is the introduction of 10 ‘homely’ bus shelters for Christmas shoppers, with heating, interactive motion-sensor elements, and speakers that play out Christmas carols (just in case you haven’t had enough of the Christmas fever already). An idea this daft could only be the work of a PR team desperate [...]